Forming an optimal assortment is the prior goal for every convenience store or gas station. At the same time, efficient merchandising and planogram for retail store are vital. The processes are essential for a proper store management and trading space optimization. Your gas station can boast the best location, you may have the best products. However, you will never be able to sell them without a proper merchandising system. It will let you display the product to the target audience. Otherwise, no one will ever find them.
The latest statistic shows that at least 20% of convenience stores are using merchandising tools in the wrong way. It results in million-dollar losses for businesses. Our company offers and automated solution for convenience industry and gas station chains. We have developed an advanced planogram software and implemented in our BMS Smart Station IoT platform.
You can hire the most talented and gifted marketer to promote your products and goods. However, he will never handle the task without strategic tools necessary to manage gas station and c-store merchandising in addition to building successful planograms for a c-store. Moreover, a good marketer may be not enough. You will also need a designer to develop POS instruments as well as implement a winning visualization concept. The concept is supposed to be a reflection of a planogram in retail.
As a gas station manager, you need to keep all these actions under control. But what would you do when your chain consists of dozens or hundreds of sites? A manager will never handle the inspection of all c-stores and gas stations from the chain. According to the latest statistics, only 6% of all venues are being thoroughly checked! It means that 94% of all sites are not inspected when it comes to merchandising, product promotion and store planogram software.