RusHOLTS company operates in the sphere of non-fuel business development for the filling station businesses. This sphere includes supplying food and non-food categories of products, creating IT solutions to optimize working processes, and lead quantitative and qualitative indicators of the work to the highest standards. Modern filling stations have been transformed into "convenience stores". The infrastructure also includes cafes, lounges, playing areas for children, and so on. Thus, the digital signage has become an important part of this system and dynamic content that broadcasts menus, promotions, price tags, and other gas station offers are controlled centrally.

At the gas stations, dynamic content can be shown on TV panels behind the checkout counter screens near the fast-food modules, screens near the food rack, dispenser screens. Modern content should be managed centrally and in real-time. It is very convenient for quickly responding to the needs of the audience and advertisers. In this case, the cost of changing content can be reduced, and images can be easily replaced or updated. Also, digital media sources can be used as advertising platforms.

Implementation of content management is carried via MuviDeck technological it-solution. We are pleased to announce that in 2021, MuviDeck was implemented at three stations of the Tvernefteproduct to manage and control video streams. In this case, the content is not only advertising but also informational. Visitors of the gas station not only refuel, have a snack, or relax but also watch useful informational content, for example, news. Non-advertising content has a positive effect on the atmosphere of the gas station. Also, the most effective advertising campaigns might be run, it is easy to minimize the cost of printing POS materials and, of course, increase sales and customer loyalty. According to the research from Intel Corporation, digital dynamic content attracts 400% more audience attention than printed banners. Our experience of MuviDeck implementing is the best proof of this fact.