We also demonstrated how a coffee machine can be used for a loyalty program to increase sales, and among everyone who wanted to taste the aromatic coffee drinks, we organized a lottery and other giveaways. The Vortex Coffee solution is already used by X5 Retail Group, Magnit, VkusVill, Lenta, Azbuka Vkusa, and other famous retail chains.
Among our visitors were CEOs and operational managers of Russian retail companies, sales, marketing and customer loyalty specialists, IT and innovation directors. The purpose of our participation in the RetailTECH 2021 exhibition was to demonstrate the capabilities of modern technologies to automate and develop Russian retail and related areas, and of course, the attraction of new customers, strengthening relationships with existing ones.
Retail today is a mutual transformation of technologies and people! Many thanks to the organizers and participants for the opportunity to join the professional dialogue about the future of retail.